In order for a third-party logistics company (3PL) to compete in today’s market, it must provide start-to-finish visibility for its customers. Companies must also provide that visibility in a way that drivers and carriers are willing to accept, use and hopefully like.
Georgia-based Syfan Logistics learned first-hand that accomplishing those goals in tandem can feel like an impossible feat. The full-service 3PL specializes in perishables and expedited delivery, making accurate tracking even more important.
When the company first started testing tracking solutions, it became clear that carrier compliance and overall accuracy were both difficult to accomplish. This was especially true with tracking solutions that did not offer a mobile application for carriers.
“The app-less tracking solutions frequently reported that freight had been delivered when it actually hadn’t,” said Syfan Logistics’ IT Director Diana Bullington. “It left our logistics staff and carrier partners frustrated, and we were unable to provide accurate freight location information to our shippers, which was problematic.”
The company also had trouble getting drivers to use the app-less tracking solutions at all, according to a case study developed by Syfan’s current provider, Trucker Tools. The study attributed this to the fact that app-less solutions do not provide added value for the driver and are often seen as just another distraction.
In 2017, Syfan became an early adopter of the Trucker Tools app. After switching to the app-based solution, Bullington said the company experienced improved visibility and higher driver compliance.
“The Trucker Tools app helps us to be better for our customers,” Bullington said. “It feeds back into our transportation management system (TMS), so we have immediate visibility.”
Syfan has seen a 50 percent increase in tracking accuracy since introducing the app. The …
Full story available on Benzinga.com
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